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Launch Date: August 2000
Objective: Design an e-commerce web site promoting unique personal care products for children and adults. Allcares was making a concerted effort to become the first manufacturer in the personal care product industry to distribute directly to the end user via the Internet.
Solution: Eo Studios developed two sites within allcares, each maintains a unique identity to promote infant/child and adult incontinence products.
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The infant/child section was designed with playful fonts and soft, pastel colors. Cheerful imagery and animated product information serve to uplift and entice users to place orders online. The adult site was designed with an elegant optimistic theme incorporating upbeat photographs with artistic edges. Structural layout and content are consistent between sites.